Imagine launching a website that loads slowly, looks average, and doesn’t convert – all because you picked an AI website builder to do it for you. This not only affects your website’s performance and effectiveness, but also your brand’s image and reputation. Trust me, as someone who’s likely seen several hundred small business websites, your road to success must start with a strong foundation (and that my friend is a website that converts). In this article we’ll discuss two critical reasons why you shouldn’t solely rely on artificial intelligence for website creation and optimization.
AI Lacks True Originality
The first thing you need to realize is this: AI does not infuse emotion in design. In fact, it borrows heavily from premade templates and designs for various site elements. Artificial intelligence focuses primarily on historical-based output, which often results in mimicked design rather than innovation. Have you ever heard the term “cookie-cutter” thrown around for homes? Well websites work the same way. No two websites are the exact same, and that’s a good thing – originality matters!
Humans, on the other hand, draw from personal experience and imagination for design work. This enables us to craft something truly unique that stands out from the rest. Hiring a professional web designer for your business means you’ll have an expert that understands human nuances and cultural norms, but also the ability to build for the user. This could be through storytelling design, or pages that demonstrate warmth and engagement.
Your website designer will also be able to strategize and iterate your website’s design – whereas your AI builder relies on algorithms that are restricted in nature. Humans approach design holistically and value client feedback in better understanding market trends and business goals. This is a completely unique way of problem solving (one which depends more on human engagement and aesthetic). Since AI relies on historical data for output generation, it often pulls from expired trends that may no longer be “flashy” in today’s sense. Instead of recycling flat designs, website designers carefully select site elements that are modern and functional. This anticipation of user preferences enables designers to experiment and adapt quickly should a feature need refining. This leads us to the second reason why you shouldn’t rely solely on AI web design.
Humans Provide Ongoing Support
Having a website designer manage your website may be the smartest thing you can do as a business owner. Client engagement helps ensure that you receive a finished product worth paying for. Website designers consider long term goals throughout the entire design process, and can provide tailored solutions through troubleshooting and communication. In other words, they become your long-term business partner and work with you to effectively grow your business, especially when adversity hits (and it will).
Another advantage to having a human designer involves security upkeep. Web designers write clean code and proactively address security concerns and vulnerabilities. AI builders often generate bloated or insecure code and pages, which in turn puts your business identity at risk. Imagine publishing your website and then experiencing a data breach within the same week. It happens all too often, and requires serious consideration before design decisions can be made. A human designer can audit your site for vulnerabilities, or better yet, design with security in mind from the ground up. AI also struggles to consistently comply with regulatory requirements (such as accessibility standards) that may result in legal consequences for you and your business. Your website designer will not only maintain your site’s security, but also your legality as a business online.
Conclusion
Your business deserves both a website and a designer that prioritize YOU. Don’t fall for an AI generated website that could ultimately cost you more than a designer’s fee. Enreachers delivers peace of mind and genuine support for businesses that care about their online presence. We offer a tailored experience that fits your vision and yields the results you need. Entrust your business website with our team and we’ll help ensure that you can grow your way – worry free!